IAM

A production company that makes what it draws

Illustrators and muralists. Formats that work.

We create experiences for organizations that want to surprise their clients, their team or their community. We design them, curate them and deliver them with illustrators and muralists from our network.

We have worked with

  • Banco Hipotecario
  • Exxon
  • CGC
  • Prudential
  • CBRE
  • Western Union
  • San Cristóbal
  • Olivia Global
  • Starbucks
  • Embajada EEUU
  • Novartis
  • Shell
  • Médicos Sin Fronteras

Ideas. Art. Matter.

What we do

Art that gets your brand talked about

Tell us the problem. We create the format and work alongside an illustrator or muralist to solve it. We produce live experiences, memorable gifts and custom projects.

  • Marketing and brand

    Transform a store, an office or a building

  • Marketing and brand

    Treat clients to an unforgettable gift

  • Human resources

    Run a team building that leaves something to see at the office

  • Human resources

    Treat a team to a one-of-a-kind experience

  • Sustainability and CSR

    Activate a community with art

  • Sustainability and CSR

    Get a cause out on the street

  • Marketing / HR

    Give something with signature art

  • Marketing and brand

    Give your brand characters and a universe of its own

Two ways of working

(1) Repeatable formats

Designed once and repeatable. The artist, the artworks and the occasion change.

Identity mural

Murals that shape a space

Original artwork on the organization's premises.

  • Exxon: 16 murals in a Puerto Madero building
  • Novartis, CBRE, S&P and Prudential: murals in their offices
  • Starbucks P. Alcorta + Montevideo: murals in retail stores
  • Pueyrredón station, Buenos Aires subway: 300 m² of mural in the station and underground passages
Participatory mural

Team building with a physical result

An experience led by artists. What remains is a piece by everyone, for everyone.

  • Chequeado: Puzzle activity at a networking event
  • Quilmes Municipality, TEDxColonia and TECHO: participatory murals
  • US Embassy: participatory mural at its stand, made together with visitors to the Buenos Aires Book Fair
Relatos Compartidos

A live experience

A premium event for hospitality, loyalty or team building, for staff and/or key clients.

  • Banco Hipotecario held it 12 times in 12 Argentine provinces
  • Also chosen by Compañía General de Combustibles, San Cristóbal Seguros, GG&A, Bercomat and others
  • In person or online: Shell and Fundación VamosaZoomAr held it online

(2) Custom ideas

Conceived from scratch for a cause, a place or a brand.

Large-scale projects

Objects, artists, routes, experiences

Public or cause-driven projects, with sponsors, in the street or in an exhibition.

  • A collection of 30 construction hard hats intervened by different artists, together with VamosaZoomAr
  • Chequeado: a giant Game of the Goose played in the street to communicate its reports
  • Petrobras: development of a tango-themed service station in San Telmo
Signature products

Gifts and collections with original art

We bring an illustrator's or muralist's work to branded products.

  • Peter Kent: New York line featuring Reinoso's artwork, on leather accessories
  • La Familia DellTango's first product line ran mass promotions with products for Abasto Shopping, Western Union and Granica Editores
Characters & brand

Fantasy characters for your brand

From the blank page to licensing. Works best alongside the other formats.

  • Personal, publisher Vergara y Riba and the Secretariat of Environment used FaunActiva for environmental education campaigns
  • Physical / virtual NFT collection. Devconnect 2025. Tribute to 10 years of Ethereum in Argentina

Clients

Who we work with

12

times Banco Hipotecario has booked the format now called Relatos Compartidos.

16

murals on two floors of Exxon, in Puerto Madero.

Global

reach of the rights Prudential acquired over the image of its mural.

Murals
CBREPrudentialExxonNovartisS&P GlobalSBASE (Estación Pueyrredón línea D)Embajada EEUUStarbucksWorkplace IRSASamsungFundación CrecimientoBiblosMunicipalidad de QuilmesNewton BAHonorio BarTeatro El CuboIcana
Relatos Compartidos
Banco HipotecarioSan Cristóbal SegurosFamilia BercomatShellCompañía General de CombustiblesOlivia GlobalGG&A EstudioFundación VamosaZoomarTenDiez
Causes and NGOs
Médicos Sin FronterasTEDxRíodelaPlataChequeadoVamosaZoomArTEDxColoniaTECHOSecretaría de Ambiente de la NaciónTheKidsKindnessProject
Branded products
Peter KentWestern UnionShopping AbastoPersonalBanco CiudadDogChow

About us

A production company that makes what it draws

The blank page challenges us, and we enjoy creating. We believe ideas are worth something once they become real. If we don't produce, we don't create.

IAM is Pablo Lewin, creative producer, Gustavo Reinoso, art director, and a network of artists who make the difference.

Track record

IAM started out applying Argentine art to products and went on to make animated content for children.

Later it took that craft to companies and organizations, with murals, live experiences and large-scale projects.

Today it brings that experience together with a network of illustrators and muralists.

  • Bondi Band, an animated series co-produced by IAM, premiered on Disney XD Latin America in June 2012.
  • FaunActiva reached 1,800,000 homes with educational planners made with Argentina's Secretariat of Environment.
  • La Familia DellTango was the first product line with Reinoso, with promotions for Abasto Shopping, Western Union and Granica Editores.